What do outdoor enthusiasts, conservationists, and beef ranchers have in common? Watch to understand better our shared values in taking care of the land. This was
produced in 2023 and funded by beef farmers and ranchers.
Beef. It's What's for Dinner
The Wherity Barn on Roberti Ranch has seen six generations of farmers tend the land for over 100 years. Rick Roberti narrates this video, revealing an
incredible story and more Sierra Valley beauty.
This UC Davis video was produced in 2010 and directed by Jesikah Maria Ross and Holly George.